About Us
Family-run Business
Puppies to Pawprints is a family-run, originally UK-based business that dedicates itself to providing comprehensive dog information and resources, including blog posts and a carefully curated online and affiliate store. We operate to connect dog lovers with the right insights into breeds, behaviours, emotions, and suitable products, complemented by interactive tools and videos.
Mission
To educate, inspire, and support dog lovers by creating breed-specific content and thoughtfully designed products that help every dog live a healthier, happier, and more understood life.
Vision
To become the most trusted destination for dog breed knowledge and dog-centered product, where every dog owner feels confident, informed, and empowered to choose what’s best for their companion.
Our Story
We are a UK-based dog brand built on experience, reflection, and a deep respect for the human–dog bond.
Like many dog owners, we have loved and lost pets who were far more than companions—they were family. Those moments of loss prompted us to look more closely at how dogs are understood, cared for, and supported throughout their lives.
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As we searched for reliable guidance, we noticed a clear gap. Much of the information available online was either overly clinical, difficult to navigate, or lacking engagement. Educational dog content often failed to reflect the personality, individuality, and emotional depth that dogs bring into our lives.
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We believed there was a better way!
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Our platform was created to provide clear, trustworthy, and engaging dog breed education, alongside carefully selected products designed to support everyday life with dogs. By combining well-researched content with an approachable and enjoyable learning experience, while aiming to make responsible dog ownership both accessible and rewarding.
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At the core of everything we do is a simple belief:
Healthy relationships with dogs begin with understanding.
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When owners understand their dog’s breed traits, behavior, and needs, they are better equipped to provide care that supports long-term wellbeing. That understanding strengthens the bond, improves quality of life, and helps dogs thrive in the environments we ask them to live in.
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Our long-term vision is to contribute to a world where dogs are respected, properly cared for, and valued as intelligent, emotional companions. By making education more engaging and more human, we hope to raise the standard of how dogs are understood globally.
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We exist to inform and to support dog owners to honour the dogs who shape our lives.
Our Partnerships
